Press Release

BASF Selects PROS for Global Pricing Operations

Expands Relationship to Worldwide Business Units, Integrates with SAP CRM

HOUSTON, May 4, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced that global chemical giant BASF has extended its deployment of the PROS Pricing Solution Suite to the company’s global operations. BASF, which currently uses PROS with its SAP ERP platform, now plans to integrate PROS with its SAP CRM solution for both the SAP Customer Interaction Portal initiative and its Business Rules Management engine.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of about €63.9 billion in 2010 and had approximately 109,000 employees at the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BAF) and Zurich (AN). Further information on BASF is available on the internet at or in its Social Media Newsroom at

“PROS prescriptive pricing has become a strategic element in our Intermediate Chemicals business, and now we’ll leverage the solution around the globe,” said BASF Vice President for E-Commerce Sean Jones. “PROS has demonstrated that its strong prescriptive pricing offering and SAP CRM integration capabilities provide the best, most robust solution for our business. Throughout our discussions and initial implementation, the PROS partnership approach set them apart as the best choice for our company.”

“Companies around the world are looking to PROS as a competitive differentiator for their businesses,” said PROS Europe General Manager Wagner Williams. “We appreciate the confidence they place in the PROS partnership as we work together to deliver on the promise of greater business agility and customer loyalty for BASF.”

BASF is expanding its use of PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimizer™ software modules, which comprise the complete PROS Pricing Solution Suite. The three modules, integrated with SAP, seamlessly work together to support the company’s pricing lifecycles, from identifying pricing opportunities, to setting pricing strategies and executing optimized prices.

To learn more about PROS, visit the website at



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