Press Release

The Chief Revenue Officer’s (CRO) New Sales Force: Empowering Tomorrow’s Profitable Closers



Many companies already have a sales operations function because competitive markets demand it, and hard-won accounts are unlikely to extend their relationships without it. Modern sales operations activities are exploding because buyers are becoming savvier, and many CRM-linked applications are being created to fuel the success of sales operations.

Whether you are a CRO, CSO, GM or other leader with sales effectiveness or P&L responsibilities, you can jump-start your sales team with the right sales effectiveness tools. 

This informative webinar presented by PROS and Aberdeen Group will offer insights and practical advice on how to up your selling game:

  • Hear how peers and competitors are slimming sales cycles and growing margins.
  • Learn about how better pricing, contracting and quoting competencies are must-have tools for sales effectiveness.


Join PROS and Aberdeen:

  • Aberdeen Vice President of Research Peter Ostrow
  • PROS Director of Content Strategy Sean Cassidy


Thursday, Oct. 15, 2015

1:00 p.m. EDT/12:00 p.m. CDT


To register for the event, visit the website. To learn more about PROS, follow PROS on Twitter at @PROS_Inc

About Peter Ostrow

Peter Ostrow is Vice President and Group Director, Customer Management, and Principal Analyst, Sales Effectiveness at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. Ostrow oversees research and leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations.


About Sean Cassidy

Sean Cassidy serves as PROS Director of Content Strategy, and he drives content programs for PROS sales and pricing solutions. Cassidy is a 10-year veteran in the sales effectiveness and pricing space.


About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers cloud solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. PROS has completed over 800 implementations of its solutions in more than 55 countries. The PROS team comprises more than 1,000 professionals around the world. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing, selling and big data software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing, selling and big data software and its current expectations of the benefits of pricing, selling and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing, selling and big data needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing, selling and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.


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Media Contacts: 

Sheila Watson



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