CRM Watchlist 2020: And the Winners Are…

Paul Greenberg,

The CRM Watchlist 2020 versus 2019
This year as the questionnaire makes clear, privacy and corporate social responsibility — aka philanthropy or community participation — makes a lot more of a difference than it ever had. They weren’t questions or parts of questions last year. This year they are. Also, customer success and the organized programs around it (and their KPIs – big and important part) are additions to the effort.

These changes are all playing a much bigger part in gaining and retaining customer trust, which is why they are now standing out in the crowd rather than either a part of the crowd or not even in the crowd – as they were in the past.

Highest Score in a Category

6. Customers (covers how they work with customers and what customers think of them – outside research comes into play here most heavily) – PROS

And the CRM Watchlist 2020 Winners Are…



Read the full article


Coronavirus Upends Revenue Management Strategies for Hotels and Airlines


Is Your Data Trustworthy, and How Would You Know?

How Airlines can Respond to the Impact of COVID-19

Access resources from Airline industry experts on how to recover from the effects of COVID-19.

Get Started