Digital Strategy Core to Surviving Pandemics

Lilia Guan ,

Not identifying how business is changing leaves them vulnerable
COVID-19 has become the global pandemic that has taken shaken organisations, without a digital strategy to the core and put a sharp focus on areas that businesses have not prioritised enough investment in emerging technologies.

Disruption is being felt across all sectors in all regions and countries. In response organisations are seeing businesses operate across three different phases survival, realignment and optimisation, as they evolve their operations to suit the new status quo and build long-term resilience.

David Bray regional vice president of PROS Australia and New Zealand told CIO Asia Tech, innovative technologies have become “vital components in everyone” of the phases listed.

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