Press Release

flydubai Selects PROS to Optimize Network Revenue

Dubai-based airline sites scalability of PROS Origin + Destination revenue management system as key to delivering revenue growth

HOUSTON and DUBAI, UNITED ARAB EMIRATES, Feb. 6, 2017 – PROS (NYSE: PRO), the revenue and profit realization company, today announced that flydubai has selected PROS to help execute its revenue management strategies. PROS Origin & Destination, a cloud-based, modern revenue optimization solution, will help flydubai optimize network revenue using market trends, demand behavior and proactive analysis.

Since launching its operations in 2009, flydubai has created a network of more than 85 destinations in 44 countries. The airline operates more than 1,600 flights every week and maintains its strategy of changing the way people travel around the region benefiting from enhanced connectivity.

“We assessed our revenue growth strategies, and we recognized that we required a solution to support our commercial objectives with the ability to add scale as needed,” said Ramesh Anantharaman, Senior Vice President of Revenue Optimization at flydubai. “This is why we have chosen PROS O&D as the best-fit solution for our business model. As we continue to expand both our fleet and network, PROS enables us to improve our market agility, maintain our efficiency and deliver the value our passengers expect.”

“Airlines are looking for new ways to deliver value to their customers and profitably achieve network growth,” said PROS Travel President Benson Yuen. “We are honored that flydubai has chosen PROS to bring value and innovation, and to support its growth opportunities. We are excited to be maximizing revenue and delivering value to flydubai as it continues to evolve its network strategy.”

To learn more about PROS and the future of revenue management, visit the website at or follow PROS on Twitter at @PROS_Inc.

About flydubai
Dubai-based flydubai strives to remove barriers to travel and enhance connectivity between different cultures across its ever-expanding network.

Since launching its operations in 2009, flydubai has:

  • Created a network of more than 85 destinations in 44 countries.
  • Opened up 59 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.
  • Operated a single fleet type of next-generation Boeing 737-800 aircraft and will take delivery of more than 100 aircraft by the end of 2023.

In addition, flydubai’s agility and flexibility as a young airline have enhanced Dubai’s economic development, in line with the Government of Dubai’s vision, by creating trade and tourism flows in previously underserved markets.

For more information about flydubai services, please visit Please visit our Newsroom for the latest flydubai news.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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PROS Media Contact:
James Garber

flydubai Media Contact:
Kareem Mahjoub, Press Officer
(+971) 55 635 6196



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