Press Release

The Future of Revenue Management Today

July 11, 2016

WHAT:  Change is constant, and the best direction to take may be hazy. Whether it’s migrating to the cloud, preparing for NDC (New Distribution Capability) or managing ever-growing look-to-book ratios, how can your airline stay ahead of the curve?

PROS Availability Server is designed to drive a superior customer experience, enable airlines to maximize revenue across all sales channels, and better integrate across industry standards and systems so they can realize more revenue.

Join PROS experts as they discuss how PROS Availability Server can keep you at the forefront of innovation, while having a direct impact on your business:

  • Formulate winning strategies to grow revenue.
  • Align availability and fares in real-time.
  • Increase revenue with partners.

WHO:  Join PROS guest speakers:

  • John McBride, Ph.D., Director, Product Management
  • Carlos Parra, Product Manager, Passenger Airline Products

WHEN: Tuesday, July 12, 2016

  10:00 p.m. EDT/2:00 a.m. UTC

WHERE: To register for the event, visit the website. To learn more about PROS, visit the website at or follow PROS on Twitter @PROS_Inc

About John McBride, Ph.D.
PROS Director of Product Management John McBride joined the company in 2005. He leads a team responsible for the innovation and evolution of the company’s flagship airline revenue management products, including next-generation, cloud-based, real-time technology. He earned a Ph.D. in mathematical statistics and a B.M. in music.

About Carlos Parra
Carlos Parra joined PROS in 2012 as a product manager for the company’s passenger airline products. Today he focuses on the evolution of PROS Availability Server and its real-time dynamic pricing capabilities. Parra represents PROS in working with the IATA NDC Pilot and other industry-related company initiatives. He earned an M.B.A. from Rice University and a B.S. in electronic engineering from Simon Bolivar University.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers consistently realize their potential through the perfect blend of simplicity and data science. PROS offers solutions to accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS customers experience meaningful revenue growth, sustained profitability and modernized business processes because of PROS revenue and profit realization solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contacts:
James Garber

Sheila Watson





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