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Guest Post: How Will NDC Fit into the Recovery Equation?

Airlines need to work with agencies to bring demand, says PROS Solutions Strategy Director for Travel Aditi Mehta

2020 was poised to be another record-breaking year for travel.

The number of passengers flying around the world was increasing and tourism was a boon for both airlines and travel agencies.

This initial projection for a strong 2020 followed IATA figures which showed that 4.4 billion air trips were taken world-wide in 2018.

One area prioritised in airline industry discussions was leveraging digital retailing to its fullest potential to unearth more value throughout the customer journey.

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