Press Release

How Technology Leaders Use Pricing as Competitive Advantage

March 29, 2016
Media Alert

WHAT: Technology companies today are looking for new strategies to help them realize their revenue and profit potential.

The industry faces a continuous stream of disruptive market trends and innovations – including public, private, and hybrid clouds, software-as-a services (SaaS), and subscription-based and utility-based licensing – that impact hardware, software and service offerings.

Organizations must reinvent the value capture process or risk increased operations costs, missed product life-cycle opportunities, declining customer and partner satisfaction, and lost revenue and profitability. In today’s globally hyper-competitive environment, technology companies can’t afford to ignore these uncertainties.

Leading technology companies succeed by formulating winning pricing strategies through a holistic approach to business performance. Astute leaders know they can increase top- and bottom-line results by managing pricing throughout the product life cycle, while simultaneously increasing quote turnaround times and improving win rates.

This informative webinar presented by PROS will offer insights and real-world examples:

  • Learn how companies can realize their revenue and profit potential by formulating winning pricing strategies.
  • Discover how to transform pricing into a competitive advantage with dynamic data-driven insights for faster decision-making
  • Understand how to create a singular foundation for pricing strategy, ensuring each team – from sales to the deal desk – uses consistent data
  • Hear how Hewlett-Packard Enterprise attains margin growth and improves customer satisfaction through powerful pricing insights.

WHO: Join PROS leaders:

  • Director of Professional Services Craig Cousins
  • Senior Industry Solutions Manager Valerie Howard

WHEN: Thursday, March 31, 2016
12:00 p.m. EDT/11:00 a.m. CDT

WHERE: To register for the event, visit the website. To learn more about  PROS, visit the website at or follow PROS on Twitter @PROS_Inc

About Craig Cousins
Craig Cousins serves as PROS Director of Professional Services, and he helps implement pricing and quoting solutions for the high-tech business.

About Valerie Howard
Valerie Howard serves as PROS Senior Industry Solutions Manager, and she drives go-to-market programs for the company’s high-tech solutions.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers consistently realize their potential through the perfect blend of simplicity and data science. PROS offers solutions to accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS customers experience meaningful revenue growth, sustained profitability and modernized business processes because of PROS revenue and profit realization solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contacts: 

Sheila Watson





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