Press Release

Innovation Takes the Spotlight at PROS 17th Annual Revenue Management Conference

HOUSTON, July 11, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today opened registration for its Revenue Management Conference, which for the past 17 years has been the industry’s premiere forum for the best minds in the travel industry. Scheduled for Sept. 21-22 at Chicago’s Westin Michigan Avenue, the event attracts more than 250 revenue management and pricing thought leaders, along with practitioners from the world’s leading airlines, cargo operators, hotels and cruise lines.

The forum – the largest and most well-attended event of its kind in the industry – is regarded as the gathering place where delegates from around the globe gain rich insight and knowledge about revenue management trends, business strategy innovations, and advances in new and emerging pricing technologies. Participants return to the conference year-after-year to stay abreast of the latest market trends and new best practices. The conference includes tracks for a variety of corporate functions in travel and transportation, including senior executives, revenue management practitioners, technology users and consultants.

“As revenue management and pricing practices in the travel and transportation industries evolve, PROS continues to be on the cutting edge, setting new standards for our customers so they remain at the forefront of their businesses,” said PROS Senior Vice President John Billings. “Our annual conference provides a forum for industry thought leaders to discuss how these advances and innovations are helping manage their evolving requirements in today’s competitive travel landscape. We welcome travel experts to join us for what promises to be our most successful forum to date, with a speaker roster that reflects the caliber of thought leadership for which our forum is recognized.”

The conference agenda will address today’s most pressing revenue management topics:

  • Defining and developing customer-centric revenue management strategies
  • Ensuring competitive practices and positioning for long-term growth through advanced market segmentation
  • Capitalizing on dynamic pricing opportunities
  • Adapting competitive business changes using Real-Time Dynamic Pricing (RTDP)
  • Redesigning business models to address rapidly changing environments through advances in decision-support tools

Delegates who register by July 29, 2011, can take advantage of a 25 percent savings in the conference fees. To register, visit To learn more, visit the PROS website at



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