Press Release

Lixto, PROS Partner for Enhanced Pricing

Greater Accuracy with Online Competitive Price Intelligence

HOUSTON, August 29, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, and Lixto, Inc., an international provider of price intelligence, today announced an alliance to provide customers with enhanced intelligence for price optimization software.

Gathering competitive price data is a challenge for many organizations. Lixto addresses this challenge by extracting competitive web-based pricing data, which is then incorporated into customers’ pricing strategies. With the offering, companies will be able to understand, in a single view, how their pricing compares with competitors based on intelligence from online channels.

”Our partnership is indicative of the thought leadership our companies bring to price analytics, price execution and prize optimization,” said Lixto CEO Christian Koestler. “The joint effort will bring new pricing options to companies, empowering better decision-making and driving operational performance through 360-degree price visibility.”

“Customers look to PROS for price-setting accuracy beyond just a product or solution,” said John Salch, PROS vice president for technology and platforms. ”We continually evaluate new methods for incorporating competitive price data that add innovation and intelligence. Companies in the manufacturing, distribution, services and travel industries require data from online channels to make pricing decisions, which is manually intensive. With Lixto, they’ll be able to incorporate reliable data mined from the web, which enables them to optimize pricing decisions, and improve business processes and financial results.”

To learn more, visit the website at

About Lixto, Inc.

Lixto, Inc. is an international leader in web data extraction and analysis. Extracting specific, precise data from the web, Lixto empowers better decision-making, drives operational performance and offers competitive price visibility. Companies throughout the world, including Best Western International, Fujitsu Technology Solutions, Hama,, Iberostar Hotels, Insight Direct USA and have adopted Lixto solutions. To learn more, visit the website at or



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