Press Release

Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line

WHAT:           While distributor profitability and return on investment (ROI) depend on the ability to adopt and implement powerful best practices, execution is the key to building sustainable competitive advantage. Most companies struggle with implementations and repeatedly try adopting variations of the same practice. Organizations must map the practice to financial results and build a roadmap to capture those results on a well-understood timeline. The difference between common and best practices for distributors is so significant that every distributor should consider how to improve execution.

Texas A&M University’s Global Supply Chain Laboratory and the National Association of Wholesaler-Distributors (NAW) Institute of Distribution Excellence have worked in a long-term partnership to document best practices tied to financial results. Presented by PROS and NAW, this informative webinar will offer a range of insights to improve business performance:

        • Understanding the difference between common, good and best practices.
        • Understanding the financial impact of best practices.
        • Using knowledge to implement and sustain best practices.

WHO:            Texas A&M University Professor Dr. Barry Lawrence

  PROS Director of Market Strategy Eric Petty


WHEN:          Tuesday, April 21, 2015

 10:00 a.m. PDT/1:00 p.m. EDT


WHERE:        To register for the event, visit the website.


About Dr. Barry Lawrence

Dr. Barry Lawrence teaches logistics, supply chain management (SCM), distribution information systems and distribution strategy at Texas A&M University. He is a frequent speaker on topics including optimizing growth and market share, inventory, transportation and information systems for distribution channels. Lawrence holds a Ph.D. in Information and Operations Management from Texas A&M, an M.B.A. from Texas State University and a B.B.A. in Finance from The University of Texas at Austin. Prior to joining Texas A&M, Lawrence spent more than 12 years in sales and retail business.

About Eric Petty

Eric Petty serves as PROS Director of Market Strategy with a primary focus on pricing effectiveness solutions including predictive pricing analytics and pricing optimization. He has broad experience managing worldwide pricing projects with cross-functional impact, resulting in greater efficiencies and improved pricing performance. Prior to joining PROS, Petty worked as a pricing leader for GE Oil & Gas.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. PROS has completed over 800 implementations of its solutions in more than 55 countries. The PROS team comprises more than 1,000 professionals around the world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with sales, pricing, revenue management and big data software and its current expectations of the benefits of sales, pricing, revenue management and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s sales, pricing and revenue management and big data software needs and the risks associated with the complex implementation and maintenance of sales, pricing, revenue management and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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Media Contacts: 

Sheila Watson


James Garber




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