Press Release

Optimizing Monetization Throughout the Product Lifecycle

August 16, 2016

PROS Webinar – Media Alert

WHAT:  According to a recent global pricing study from Simon-Kucher & Partners, a global strategy and marketing consultancy, about 72% of all new products flop, which puts a company’s profitability at risk. Amidst heightened competitive pressures, many technology organizations have taken the view that sustained profitability requires constant innovations. Only an elite few consider the potential monetization for their innovations before they leap into development.

Technology manufacturing leaders understand they need to be continuously aware of their customer willingness-to-pay throughout the product lifecycle.

This informative webinar will offer insights and real-world examples on how to navigate the challenges of a disruptive market with pricing proficiency:

  • Design around customer willingness-to-pay when considering new product development.
  • Monitor and control pricing throughout the product lifecycle.

This is the first of four webinars in the “Only the Pricing Proficient Survive” series, focused on helping technology companies realize their revenue and profit potential in today’s challenging market.

WHO: Join PROS and its guest speakers:

  • Adam Echter, Director, Simon-Kucher & Partners
  • Craig Zawada, Chief Visionary Officer, PROS

WHEN: Thursday, August 18, 2016

  12:00 p.m. EDT/9:00 a.m. PDT

WHERE: To register for this event or others in the series, visit the website.  To learn more about PROS, visit the website at or follow PROS on Twitter @PROS_Inc.

About Adam Echter
Adam Echter is a director with Simon-Kucher & Partners. In his role, he leads the sales excellence efforts of Simon-Kucher & Partners in North America and works at the forefront of the convergence between pricing and sales enablement tools to help companies accelerate growth. Echter earned an M.B.A. in finance from the University of Rochester Simon Business School and a B.S. in mechanical engineering from the State University of New York at Buffalo.

About Craig Zawada
Craig Zawada joined PROS in 2010 and serves as its Chief Visionary Officer. He is responsible for creating and articulating the vision for how PROS uses big data and the latest technology to help companies drive incremental sales growth and profit improvement. Zawada also works with new and existing customers to define the implementation path for these solutions to help them outperform in their respective industries. Prior to joining PROS, he was partner and leader in the Marketing & Sales Practice at McKinsey & Company. Zawada earned both an M.B.A. and bachelor’s degree in business administration from the Schulich School of Business at York University in Ontario, Canada.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers consistently realize their potential through the perfect blend of simplicity and data science. PROS offers solutions to accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS customers experience meaningful revenue growth, sustained profitability and modernized business processes because of PROS revenue and profit realization solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contacts:
James Garber






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