Press Release

Philippine Airlines Selects PROS to Optimize Global Revenue Strategies

HOUSTON and MANILA, PHILIPPINES, Dec. 12, 2016 – Expanding its 28-year relationship with Philippine Airlines, PROS (NYSE: PRO), the revenue and profit realization company, today announced the airline has selected PROS to enhance its revenue management strategies. Through this new agreement, Philippine Airlines (PAL) has selected PROS Origin & Destination, a cloud-based, state-of-the-art revenue optimization solution that forecasts demand and optimizes network revenue associated with market trends, demand behavior and proactive analysis.

PAL, the flag carrier of the Philippines, based in Manila, is celebrating its 75th anniversary. The airline operates a route network of 30 domestic and 43 international destinations from as far east as New York, and as far west as London.

“PAL has had an enduring and mutually beneficial relationship with PROS, and we are ready to expand this partnership,” said PAL President and Chief Operating Officer Jaime J. Bautista. “As we pursue a fleet and network expansion, we decided to look for the best capabilities for delivering a material and measurable business impact to our operations. We put much confidence in PROS to help us expand our revenue management capabilities.”

“In today’s competitive climate, we’re looking for opportunities to better serve our customers with enhanced, state-of-the-art solutions,” said PAL Senior Vice-President for the Commercial Group David Lim. “Our selection of PROS cloud-based O&D solution puts us at the forefront of innovation, with new in-depth visibility into conflicting O&D demands, varying booking behavior and revenue opportunity flows that support our capacity and pricing strategies. We’ve chosen PROS to help us improve our market agility and drive business value.”

“As airlines seek out opportunities to differentiate themselves in today’s dynamic and personalized marketplace, they look to PROS to help forecast demand and optimize revenue in formulating winning commercial strategies for their global operations,” said PROS Travel President Benson Yuen. “Indeed we are honored that Philippine Airlines will broaden its long-standing partnership with PROS to bring value and innovation that helps drive revenue growth and profit.”

To learn more about PROS and the future of revenue management, visit the website at or follow PROS on Twitter at @PROS_Inc.

About Philippines Airlines
Philippine Airlines sprung to life with a noble mission – to be a partner in nation-building. PAL first took to the skies on March 15, 1941, using a five-seater Beech model 18 aircraft amid the spectre of global war. That flight earned for PAL the distinction of being Asia’s first airline. Since then, PAL etched numerous firsts in local commercial aviation.

PAL’s trend-setting service on ground and inflight continues to set the standard of excellence in airline service even after 75 years. PAL keeps in step with technological advancements to maintain those standards, such as acquiring the latest aircraft types with cabins equipped with luxurious amenities. Today, the PAL fleet consists of 79 aircraft – Boeing 777-300ER, Airbus A340, A330, A321, Bombardier Q400 and Q300.

PAL is the first Philippine-based carrier certified safe by the International Air Transport Association (IATA), and only airline with business class in domestic service.

As PAL marks 75 years this 2016, the country’s first flag carrier hatched a new corporate vision – to be a five-star, full-service airline. In support of this goal, a new brand philosophy was unveiled, embodying warm and caring service that can only come from the Heart of the Filipino. This new brand equity projects PAL as the showcase of the best of Filipinos.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contacts: 

James Garber

Philippine Airlines
Sharon A. Bauca



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