Pitfalls to Avoid When Employing AI-Based Tools

Geoff Webb,

AI is likely at the heart of your strategy for digital transformation. It can deliver fresh insights based on customer data and a competitive advantage more quickly than any other single set of technologies. But as you plan to employ AI-based tools, make sure to watch out for key pitfalls before jumping right in.

Take the fate of one Scottish soccer team, Inverness Caledonian Thistle, for example. The team decided to employ AI-assisted cameras that would track every exciting moment of matches by carefully (and automatically) following the ball as it traveled up and down the field. They reasoned that the camera would follow the ball, and the views would follow the action. Only it didn’t.

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