Pricing Science Podcast with Craig Zawada

Norman Wong | Pragmatic Marketing

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it.  With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue.

Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive.

Go to Pragmatic Marketing to Listen to the Podcast


Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018


Four Steps Sales Should Take To Control Pricing