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Press Release

PROS Announces Agenda for China Revenue Management Conference

Co-Sponsored by China Southern Airlines

HOUSTON, June 6, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced plans for its seventh-annual China conference. This year’s event, scheduled for June 8-10, will be held in Guiyang, located in the Guizhou province. The interactive symposium provides delegates with real-world, innovative revenue management experiences and best practices through case studies, group exercises and practitioner insights. The conference is conducted exclusively in Mandarin.

The 2011 event is co-sponsored by China Southern Airlines, the largest airline in The People’s Republic of China. China Southern is a long-time PROS partner and a member of the SkyTeam global airline alliance. The annual event attracts representatives from Mainland China’s largest airlines, including Air China, China Eastern Airlines, Hainan Airlines, Air Macau and Hong Kong Airlines.

“Revenue management is critically important to China Southern and to other participating conference partners,” said China Southern President Tan Wangeng. “As our country’s airlines grow and expand service to other markets around the world, revenue management becomes even more important to our long-term success. The PROS annual conference offers opportunities to learn about the latest advances in revenue management, specifically for our market. We appreciate the opportunity to again co-sponsor this annual event.”

“Our customers expect continuous innovation from PROS revenue management solutions, and our annual China event provides us with opportunities to showcase our capabilities in this important market,” said PROS President and CEO Andres Reiner. “Participation in the conference continues to grow as Chinese airlines adopt revenue management best practices as a strategic component in their global growth strategies.”

This year’s event features a variety of workshops designed exclusively for airlines headquartered in China. Delegates will share insights and experiences about their successful PROS implementations:

  • Best practices for fine-tuning existing revenue management systems to work effectively in the Chinese environment
  • Network revenue management solutions, tools and measurement strategies
  • E-commerce and its impact on revenue management
  • Customer value evaluations using the PROS O&D (origin and destination) solutions
  • Technical challenges of revenue management implementation in Mainland China

To learn more, contact PROS at workshops@prospricing.com or visit the website at http://www.prospricing.com/Pricing-Events.aspx.

About China Southern Airlines

For more than 32 years, China Southern has been the largest airline in The People’s Republic of China and is headquartered at the ultra-modern Guangzhou Baiyun International Airport.  China Southern operates a fleet of 420 modern aircraft and serves 172 cities in 30 countries and regions, forming an extensive network with Guangzhou and Beijing as its hubs. China Southern is a member of SkyTeam and together with the alliance’s 13 member airlines offers its 384 million annual passengers a worldwide system of more than 13,000 daily flights covering 939 destinations in 169 countries.

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