PROS Announces Group Sales Solutions to Accelerate Airline Recovery Efforts

Retail Technology Review,

PROS, a provider of AI-powered solutions that optimise selling in the digital economy, has announced new editions of SaaS-based PROS Group Sales Optimizer (GSO), giving airlines like Etihad the power and control to offer group ticket sales through flexible, responsive self-serve channels.

By bolstering agency portals and eliminating in-person sales engagement, GSO is designed to help airlines increase conversion rates by up to 50% and revenue streams by up to 26% to further power their road to recovery.

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