Press Release

PROS Announces Plans to Showcase Revenue Management, Dynamic Pricing, Distribution Solutions at ATPCO 2017

PROS travel leaders to join  next-generation distribution, offer-generation panels

 HOUSTON, Oct. 4, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced its participation in the ATPCO Elevate 2017 Global Conference. Scheduled for Oct. 10-12, the conference will be held at the Hyatt Regency Hotel in Reston, Va. The event attracts airline industry executives and leaders who are looking to explore breakthrough ideas, innovations and new technologies.

Carriers continue to evaluate technologies that drive innovation and enable them to differentiate passenger offers with dynamic pricing. PROS leaders will discuss these modern commerce solutions and offer insights into solutions that are designed to drive revenue.

“Airlines are looking to embrace a modern commerce strategy that helps them deliver a differentiated and seamless shopping experience for their customers,” said PROS President for Travel Benson Yuen. “Carriers will be able to dynamically price and package offers for customers, create campaigns to incentivize ancillary spend and creatively drive increased brand loyalty in the digital era. We look forward to sharing our vision for how we plan to combine revenue management, real-time dynamic pricing and offer optimization that enables carriers to drive profitable growth and improved service for their passengers.”

PROS travel industry leaders will participate in panels covering next-generation distribution and new dynamic offer-generation technologies, led by ATPCO Vice President of Products & Services Tom Gregorson:

  • Leading the Industry into the Next-Generation of Distribution: As airline distribution and technologies continue to evolve at a staggering pace, these organizations are looking for options and alternatives to drive customer loyalty and growth. PROS Senior Vice President Surain Adyanthaya will join representatives from several travel organizations to discuss how they will embrace and adapt emerging and existing technologies to support distribution interoperability.
  • The Road to Dynamic Offer Generation: Many companies in the travel industry have considered dynamic offer generation and the benefits it brings to airlines and travelers alike. PROS Head of Global Travel Product Management, John McBride, Ph.D., will join representatives from travel organizations who will discuss innovating and working with ATPCO to support dynamic pricing pilots.


To learn more about PROS, visit or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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