Press Release

PROS Announces Plans to Showcase Revenue Management, Dynamic Pricing, eCommerce Solutions at IATA World Passenger Symposium


PROS to demo new merchandising solutions for the first time in Barcelona


HOUSTON, Oct. 18, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced its participation in the IATA 7th World Passenger Symposium. Scheduled for Oct. 24-26 in Barcelona, the Symposium drives the passenger agenda forward with representatives of the entire air travel value chain under a single roof. The conference will be held at the Centro de Convenciones Internacional de Barcelona, which will welcome more than 700 visitors.


At IATA, PROS plans to demonstrate its solutions for the travel industry, including Revenue Management, Group Sales, Real-Time Dynamic Pricing, as well as its most recent additions for Merchandising and Shopping.


“In the digital era, airlines are looking to control content and price offers, and distribute content across both direct and indirect channels,” said PROS Senior Vice President, Strategy, Surain Adyanthaya. “With our cloud-based solution suite, we provide customers with personalized sales offers powered by dynamic pricing. Our newest merchandising and shopping solutions empower airlines with flexibility and the opportunity to deliver personalized, frictionless and omni-channel experiences designed to maximize conversion and revenue. We look forward to sharing our newly expanded portfolio and our vision for the future of the travel industry.”


Surain Adyanthaya will join a panel of industry luminaries led by moderator Sebastien Touraine, Head of the ONE Order Program at IATA. Titled Dynamic Offers and with Relevant Data in NDC,” the panel will discuss opportunities relevant to pricing and revenue management. They will consider how the industry is moving from dynamic availability to dynamic offer creation and methods for how airlines can better use data to create optimized offers.

To learn more about PROS, visit or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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