Press Release

PROS Chief Visionary Officer Craig Zawada to Address Simon-Kucher & Partners Silicon Valley Pricing Forum

HOUSTON, May 2, 2016 – PROS® (NYSE: PRO), the revenue and profit realization company, today announced its Chief Visionary Officer Craig Zawada has been tapped to participate in a three-person panel discussion during Simon-Kucher & Partners (SKP) 17th Silicon Valley Pricing Forum. The one-day event, scheduled for May 12 at the Four Season Hotel in Palo Alto, Calif., will focus on monetizing innovations and implementing pricing changes.

The panel discussion – “How to Support the Implementation of Pricing Changes with Pricing and Licensing Software” – will be moderated by SKP Director Adam Echter. Zawada will offer insights on best practices for pricing software implementations and how to connect internal pricing teams to sales teams on the front line, enabling them to accelerate sales with winning pricing strategies.

Zawada, one of the pricing industry’s most renowned thought leaders, is co-author of The Price Advantage, which has been recognized as one of the most pragmatic books available today on pricing strategy. A frequently sought-after presenter, Zawada has spoken on pricing strategy at industry conferences in North America, Europe and South America.

“The pace of global competition is driving organizations to look for new opportunities to generate meaningful revenue growth, and expand and sustain profitability,” said Zawada. “Technologies are available today that apply science to internal and external data to uncover pricing insights that in the past were just too difficult to find. But companies cannot just point to these opportunities after the fact. Their quoting approaches need to bring this insight to bear in real time, before a sale is completed. I look forward to sharing insights about what we believe is the most important path to revenue and profit realization today.”

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc. To learn more about the event, visit the Simon-Kucher & Partners website.

About Simon-Kucher & Partners
Simon-Kucher & Partners is a global management consulting firm with 800 employees in 29 offices worldwide. The company focuses on strategy, marketing, pricing and sales. Founded in 1985, Simon-Kucher & Partners has 30 years of experience and is regarded as the world’s leading pricing advisor.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization needs and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber

Sheila Watson



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