PROS Chief Visionary Officer Craig Zawada to Address Simon-Kucher & Partners Pricing Forum

HOUSTON, Nov. 2, 2015 – Expanding its profile as an industry thought leader, PROS® (NYSE: PRO), the revenue and profit realization company, today announced its Chief Visionary Officer Craig Zawada will deliver an address at the Simon-Kucher & Partners (SKP) First Annual Texas Strategy & Pricing Forum. Zawada will share the platform with SKP Managing Partner Matt Johnson. Scheduled for Nov. 4, 2015, at the Westin Galleria Houston, the one-day conference is co-sponsored by the German American Chamber of Commerce.

Zawada, one of the pricing industry’s most renowned thought leaders, is co-author of The Price Advantage, which has been recognized as one of the most pragmatic books available today on pricing strategy. A frequently sought-after presenter, Zawada has spoken on pricing strategy at industry conferences in North America, Europe and South America.

In his remarks on sales and pricing excellence, Zawada will provide tested and refined insights into connecting internal pricing teams and sales teams on the front line to deliver measurable impact and improved customer experience with data-driven pricing guidance.

“Organizations around the world are looking for new opportunities to generate meaningful revenue growth, and expand and sustain profitability,” said Zawada. “The best path to accelerating sales results is by using data-driven pricing guidance that aligns product, demand and availability. I look forward to sharing insights about what we believe is the most important path to revenue and profit realization today.”

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc. To learn more about the event, visit the Simon-Kucher & Partners website.


About Simon-Kucher & Partners

Simon-Kucher & Partners is a global management consulting firm with 800 employees in 29 offices worldwide. The company focuses on strategy, marketing, pricing and sales. Founded in 1985, Simon-Kucher & Partners has 30 years of experience and is regarded as the world’s leading pricing advisor.


About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization needs and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber

Sheila Watson