Press Release

PROS to Discuss Pricing Optimization at BigMachines Chicago Conference

HOUSTON, October 13, 2011 – PROS (NYSE: PRO), a world leader in pricing and revenue management software, today announced its participation in the BigMachines BigIdeas 2011 Conference, scheduled for Oct. 23-25 at Chicago’s Swissotel.

PROS Senior Director for Pricing Science Neil Biehn, Ph.D., will address the conference in a delivery titled “Prescriptive Pricing Through Segmentation.” He will uncover how combining pricing optimization with configure-price-quote capabilities can drive even greater profitability for organizations. In his presentation, Biehn will also demonstrate how optimized pricing and quoting tools – augmented by PROS scientific segmentation – enhance sales teams’ confidence as they negotiate B2B transactions.

As technology partners, PROS and BigMachines focus on integrating the power of PROS prescriptive pricing software with the BigMachines B2B configure, price and quote platform.

“We appreciate the opportunity to present at the BigMachines conference, which is always a stellar event with a high-caliber audience,” said PROS Chief Marketing Officer Tim Girgenti. “Today we’re seeing a crisis in confidence among sales teams, as they deal with volatility in both currency and raw materials, and a competitive global market place. With optimized prescriptive pricing, we’re bringing confidence back to sales teams, enabling them to win, with the assurance that they’ve provided their customers with the right quotes and for the right products.”

“BigIdeas has become one of the largest cloud innovation conferences,” said Will Wiegler, vice president of marketing, BigMachines. “Together with our customers, partners and industry experts at the conference, we will examine the latest solutions and best practices to increase sales and improve business processes. Pricing optimization is a key part of the total solution for many leading companies, and I am sure it will be of interest to those in attendance. We look forward to PROS sharing their insights and expertise with the BigIdeas audience.”

To learn more about the event, visit the PROS website. To request an appointment, send a note to or call toll-free at 1-855-846-0641and a team member will quickly respond.

About BigMachines

BigMachines is the global leader in enabling B2B sales, helping companies sell more and sell faster. BigMachines’ award-winning on-demand configurator, pricing and quoting, proposal generator, and B2B eCommerce software solutions empower sales across customers’ channels by streamlining their sales processes from opportunity to order. Using BigMachines software, sales teams and channels can quickly configure products, generate quotes and proposals, manage complex pricing, generate legal contracts, and manage orders. BigMachines offers extensive reporting capabilities and easily integrates to leading CRM and ERP systems, including those from, Oracle, Microsoft and SAP. BigMachines’ rapidly growing customer base includes global leaders such as Kodak’s GCG, Siemens, Ingersoll Rand, and NTT Communications, as well as innovative growth companies such as Acme Packet. For more information, visit



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