Press Release

PROS Executive to Deliver ‘Good to Great’ Keynote Address at Professional Pricing Society’s Fall Conference

HOUSTON, Oct. 25, 2011 – PROS® (NYSE: PRO), a world leader in pricing and revenue management software, today announced that PROS Senior Vice President, Pricing Excellence, Craig Zawada, will deliver a keynote address at the 22nd Annual Professional Pricing Society’s Fall Conference. PROS is a co-sponsor of the conference, which is scheduled for Oct. 26-28 at Caesars Palace Hotel in Las Vegas.

Zawada will deliver his keynote – titled “Pricing – From ‘Good’ to ‘Great’” – on Friday, Oct. 28, at 1:00 p.m. PDT. A recognized pricing authority, Zawada is co-author of The Price Advantage, which is one of the industry’s most pragmatic books on pricing strategy.

“The Professional Pricing Society provides a series of exceptional forums for the pricing industry,” said PROS Chief Marketing Officer Tim Girgenti. “These events offer pricing practitioners the opportunities to learn best practices from peers and thought leaders, and are instrumental in raising the profile of pricing as a strategic business discipline. We applaud the Professional Pricing Society for its continued leadership, and we are pleased to support the conference through our sponsorship.”

To learn more about the event, visit the PROS website. To request an appointment, send a note to or call toll-free at 1-855-846-0641 and a team member will quickly respond.



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