Press Release

PROS Executive to Discuss CFO Role in Protecting Profits Through Pricing Optimization at CFO Rising Conference

HOUSTON, October 12, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced that Chief Marketing Officer Tim Girgenti will address the CFO Rising West Conference sponsored by CFO Magazine. The event is scheduled for Oct. 16-19 at the Hilton San Diego Bayfront Hotel.

The conference will focus on the top 10 strategic challenges facing CFOs today, and how to manage their responsibilities in a far more complex business environment. Among those challenges are managing business transformation, navigating risk with bold moves and big risks, and understanding the world economy after the financial crisis. The conference will offer corporate financial leaders real-world solutions for these challenges.

Girgenti will focus on pricing as an untapped asset that can be used by organizations to both navigate changes and overcome the challenges of today’s economic environment. His presentation – titled “The Profitability Safety Net No CFO Should Be Without” – will provide delegates with guidance on how pricing software can detect anomalies, prescribe corrective action and enforce compliance across the enterprise.

“CFOs are recognized as the guardians of profitability, charged with protecting margins, forecasting results and managing competitive pricing pressures,” said Girgenti. “They face unprecedented business challenges with the pace of play and changing business environments that put a strain on profitability. Many financial executives are taking a hard look at pricing practices in their companies and are reaching the conclusion that pricing software provides institutional guardrails to help detect anomalies and leaks that leave profitability to chance. Pricing software can be a safety net for improving revenue and profitability, growing market share and improving business agility.”

To learn more about the event, visit the PROS website. To request an appointment, send a note to or contact the company toll-free at 855-846-0641. A team member will quickly respond.



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