Press Release

PROS Executive to Present on Evolving Global Airline Industry at China Airline Revenue & Pricing Management Conference

Adyanthaya to offer insights on how airlines can capitalize on personalized offers, real-time dynamic pricing and New Distribution Capability today

HOUSTON, Sept. 12, 2016 – PROS® (NYSE: PRO), the revenue and profit realization company, today announced that Surain Adyanthaya, PROS Senior Vice President of Strategy, has been selected to address the China Airline Revenue & Pricing Management Conference. Adyanthaya leads strategy for the company’s airline business.

The third-annual event is scheduled for Sept. 22-23 at the Shanghai Hongqiao Airport Hotel. The conference attracts more than 30 airlines from China, and brings together thought leaders from airlines, air transport associations, universities, industrial research laboratories and consultants.

PROS serves airlines in more than 55 countries around the globe.

In his address – “Personalized Offers Through Real-Time Dynamic Pricing” – Adyanthaya will offer strategic insights on the future of revenue management. He will discuss how airlines can capitalize on the New Distribution Capability (NDC), dynamic pricing and personalized offer optimization to drive new opportunities for revenue growth and profitability.

“The travel industry has never been more complex or faster changing, and PROS is helping airlines around the world shape their next-generation revenue management strategies,” said Adyanthaya. “Whether it’s the rapid increase in mobile, OTA shopping or the rise of low-cost carriers, airlines across the globe are taking a hard look at how to combat the latest competitive threats. Carriers are evaluating the next frontier, which requires personalized offers and the ability to sell to passengers across hundreds of channels, not just a select few, with personalized offers and real-time dynamic pricing. We look forward to sharing how PROS is creating those opportunities today.”

To learn more about the future of revenue management, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.


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Media Contact:
James Garber



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