Press Release

PROS Extends Innovation Leadership in Modern Commerce with CognitiveScale Alliance

Cognitive computing, intelligent user engagement will provide next-generation personalization

HOUSTON, May 11, 2017 ­­­– PROS (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced an alliance with CognitiveScale, a provider of industry-specific augmented intelligence software. PROS will partner with CognitiveScale to leverage cognitive cloud technologies to enhance the value of PROS solutions across its portfolio.

PROS applies data science and artificial intelligence to solve complex business problems, training its algorithms with best-practices data from real-world implementations. CognitiveScale will augment PROS rich data and science with AI software inputs to help end users with highly personalized, intelligent, contextual and evidence-based insights and recommendations. Designed on CognitiveScale’s open and extensible platform, and populated with knowledge graphs, data sources and trained models, the integrated solution will provide users with the right advice, at the right time and with the right evidence.

“Companies are entering a new era of digital business with buying experiences that are forever changed,” said PROS Chief Technology Officer Rob Reiner. “Cognitive algorithms and machine learning will enable competitive enterprises to create frictionless and personalized buying experiences across every customer channel. The personalized experiences of today will become the individualized, segment-of-one experiences of tomorrow, as cognitive algorithms and machine learning galvanize what customers expect from their purchasing experiences.”

“We are bringing scalable, practical artificial intelligence to the enterprise that pairs man and machine with intelligent user engagement and business processes,” said CognitiveScale CEO Akshay Sabhikhi. “Our software is industry optimized and compliant, and can support the most demanding enterprise workloads. PROS is at the forefront of the modern commerce experience, enabling companies to personalize the selling experience with speed, precision and consistency across its sales channels. We look forward to enriching these engagements with inputs that deliver even richer contextual insights.”

To learn more about PROS, visit the website or follow PROS on Twitter at @PROS_Inc.

About CognitiveScale
CognitiveScale builds augmented intelligence software for financial services, healthcare, and commerce markets. The company’s products, ENGAGE and AMPLIFY are built on its open and extensible AI foundation, CORTEX. Our products help businesses use AI to transform user engagement, improve decision-making, and deliver self-learning and self-assuring business processes in a risk mitigated manner.

The company has successfully deployed its enterprise-grade software with multiple Global 500 companies using its unique 10-10-10 method that helps businesses model their first cognitive system in 10 hours, customize it using their own data in 10 days, and go live within 10 weeks.

CognitiveScale has offices in Austin, New York, London and Hyderabad. Investors include Norwest Venture Partners, Intel Capital, IBM Watson, and Microsoft Ventures. For more information visit

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber

Leigh Ann Schmidt



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