Press Release

PROS to Focus Third European B2B Pricing Summit on Best Practices in a Volatile Economy

Participants to Hear Firsthand from Global Pricing Practitioners, Industry Experts About Gaining Pricing Power

HOUSTON, March 30, 2011 – PROS Holdings, Inc. (NYSE: PRO), the world leader in business-to-business pricing and revenue management software, today announced plans for its third European Business-to-Business Pricing Summit. The event, scheduled for April 7, 2011, in Amsterdam, The Netherlands, will be held at the Amsterdam Hilton Hotel.

The forum theme – “Get in the Game” – provides participants with personal insights and firsthand experiences about new methodologies that enable them to grow revenues and profits, defend and grow market share, and improve business agility through pricing excellence. Across the board, participants from previous summits consistently score their experiences with high marks based on speaker content, relevancy of the topics and collegial networking opportunities with fellow pricing professionals and industry leaders.

“Our forums are designed to provide fresh new insights for customers, prospects and partners,” said General Manager of PROS Europe Wagner Williams. “The agenda affords participants with opportunities to conduct one-on-one discussions with fellow pricing leaders who are carving a path toward pricing excellence. Speakers offer real-world narratives and prescriptive guidance surrounding their processes, experiences and success results.”

The Summit features pricing practitioners from well-known organizations and industry experts who will lead discussions:

  • A pricing executive from one of the world’s largest chemical companies will focus on his company’s “a-ha” pricing moment and the benefits realized in rapidly changing markets;
  • One of Europe’s largest food service suppliers will offer insights on new strategies for both the company and its customers amidst dynamic pricing shifts in the commodities market.
  • Gartner Research Vice President Michael Dunne will present “Price Optimization on the Brink of Mainstream,” addressing the evolution of pricing for the expanding global economy.
  • Internationally recognized pricing expert Craig Zawada, who recently joined PROS as senior vice president, pricing excellence, from McKinsey & Co., will share thoughts on how companies can address margin pressures and achieve pricing excellence in today’s volatile economy.

To learn more and to register, visit the website at



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