Press Release

PROS to Highlight Cloud Pricing and Quoting Solutions at Dreamforce 2011

The cloud computing event of the year will showcase how businesses can tap into the power of social, mobile and open technologies to become social enterprises

SAN FRANCISCO, August 31, 2011 – Dreamforce Conference,  – PROS (NYSE: PRO), the world leader in pricing and revenue management software, will showcase its mid-market cloud-based solutions – PROS Price2Profit™ and PROS Quote2Win™ – both built on,’s social enterprise platform for employee apps. The pricing and quoting solutions deliver the power of prescriptive pricing to the community, allowing organizations to transform pricing to a strategic business advantage with sustained bottom-line profitability.

PROS is a gold sponsor at Dreamforce 2011, scheduled for Aug. 30 – Sept. 2, 2011, at San Francisco’s Moscone Convention Center. Demos of PROS Price2Profit™ and PROS Quote2Win™ can be seen at booth 505.

Designed to help customers improve business agility and increase customer responsiveness in highly competitive markets, the PROS solutions directly integrate with the existing workflows in Salesforce. Companies can maximize their CRM investment, giving pricing and sales professionals direct access to new insights that empower them to set and transact the optimized prices for every sale. With robust pricing information now at their fingertips, sales professionals gain confidence, which maximizes deal closures.

“Mid-market companies face the same challenges as large enterprises, with intense competitive pressures that make pricing power a fundamental requirement in today’s marketplace,” said PROS Chief Marketing Officer Tim Girgenti. “The pace of business continues to accelerate, which underscores the requirement for companies to adopt pricing technologies that enable them to improve revenue and profitability, market share and business agility. PROS puts deal power back in the hands of sales teams, providing them with accurate pricing data and the confidence to close more transactions more profitably.”

Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.
To learn more, visit the website at



Lixto, PROS Partner for Enhanced Pricing


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