Press Release

PROS to Highlight Price and Margin Management Solutions at SAPPHIRE® NOW and SAP® TechEd 2011 Conferences

HOUSTON, LONDON & MADRID, November7, 2011 – PROS® (NYSE: PRO), a world leader in business-to-business pricing and revenue management software, today announced plans to participate in the SAPPHIRE® NOW and SAP® TechEd conferences in Madrid. PROS integrates with SAP applications to incorporate the power of prescriptive pricing that drives higher margins, increases market share and improves business agility. PROS is exhibiting in booth 709 at the conference, being held Nov. 8-10 at IFEMA, Feria de Madrid in Spain.

PROS is an SAP software solution and technology partner in the SAP PartnerEdge™ program and a participant in SAP EcoHub solution marketplace, which can be viewed on the website at (

The PROS Pricing Solution Suite has achieved SAP certification as powered by the SAP NetWeaver® technology platform. Customers who have chosen PROS for price and margin management come from a broad range of vertical industries in the manufacturing, distribution and services industries: chemicals; petroleum; oil and gas; high-tech; IT services; medical devices; auto parts; heavy equipment; paper and packaging; and building products.

PROS offers companies a highly configurable solution that requires no custom coding, enabling business users to rapidly adjust their pricing practices and price points without the need of programmers.

“Today’s global economy requires that our high-performance customers balance challenges and navigate risks,” said PROS Europe General Manager Wagner Williams. “They manage their businesses amidst volatile raw materials costs and a highly competitive worldwide landscape. With PROS pricing solutions and SAP applications – including SAP ERP and SAP Customer Relationship Management (SAP CRM) – companies are able to turn transactional data into actionable insights, which drives better pricing. Through the integration of PROS PPSS® and SAP solutions, our customers can increase their pricing agility through streamlined price and margin management processes, and protect their margins to identify where they have pricing power in their portfolio of products and among customers, to secure a competitive advantage.”

PROS – Delivering Enhanced Insight, Agility to Customers

The PROS customer-first approach to integration provides a practical and prescriptive path, and it offers a proven solution for price and margin management in support of SAP applications. The user-friendly interface allows both corporate users and field sales professionals to adjust prices to reflect market trends, as well as individual customer-specific requirements to maximize profitability and margins. Through this solution, sales decisions are made based on facts – not assumptions – using recommended floor, target and stretch pricing rather than best guesses. PROS users gain a complete view of their customers’ practices, which provides prescriptive guidance and far greater insight. PROS solutions offer the following:

  • Determining individual customer profitability and suggested pricing
  • Setting optimal book or channel prices
  • Deriving prices through proven strategies that an end-user can build and maintain themselves
  • Scientifically segmenting the customer base, establishing floor, target and stretch prices for each segment
  • Providing sales support when negotiating new business, such as modeling the economic attractiveness of a deal and suggesting pricing for floor, target and stretch prices
  • Performing an impact analysis or scenario modeling of book, channel or customer-specific pricing actions

To learn more about PROS solutions or its participation at SAPPHIRE NOW and SAP TechEd 2011 conferences in Madrid, visit PROS in booth 709 or visit the website.



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