Press Release

PROS to Host Profitability Track at IATA World Cargo Symposium

PROS track – “Fighting Back to Profitability” – underscores power of  modern commerce with personalization and dynamic pricing science

HOUSTON, March 13, 2017 – PROS® (NYSE: PRO), the revenue and profit realization company, today announced its participation in the eleventh annual IATA World Cargo Symposium, scheduled for March 14-16 in Abu Dhabi, United Arab Emirates. The conference, which will be held at the Abu Dhabi National Exhibition Center, is the largest and most prestigious annual event of its kind and the only one that brings together key stakeholders from the entire air cargo supply chain. More than 1,000 cargo leaders are expected to attend.

At the conference, PROS will sponsor a half-day track and a panel titled “Fighting Back to Profitability: Improving and Sustaining Financial Health.” Cargo companies are combatting financial turbulence from overcapacity, trade blockages and downward pricing pressure. Track participants will diagnose the profitability challenges that illuminate how companies that shift to a modern commerce strategy, powered by dynamic pricing science, can provide their customers with frictionless, transparent and omnichannel pricing to elevate profitability.

Zeke Ziliak, PROS Director of Transportation and Travel, will chair the track and deliver an address titled “Transforming to Modern Commerce with Dynamic Pricing Science.” Cargo companies around the world are managing against a backdrop of economic challenges and a rapidly evolving industry that requires a new approach in managing their businesses. As successful air cargo companies make the shift to a modern commerce strategy, they’re using dynamic pricing science that leverages the latest advances in algorithms and machine learning to price smarter and quote faster.

“Air cargo companies across the globe face a challenging and rapidly changing marketplace that requires them to respond to customers continuously and in real time,” said John Billings, PROS Senior Vice President, Travel. “As these companies look for new opportunities to use capacity and maximize contributions to their network, modern commerce strategies with dynamic pricing science are enabling them to personalize offers with greater speed, consistency and precision. We look forward to showcasing how PROS SaaS solutions are enabling smarter, faster pricing in the cloud to drive revenue and profit growth.”

To learn more about the future of revenue management, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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