Press Release

PROS Live Webinar – The Coming Storm: Implications for MedTech Pricing


The perfect storm of pricing pressure has hit medical device companies. Physician/supplier relationships no longer drive negotiations – procurement professionals and hospital buying centers do. While this has been a significant shift, more change is inevitable as institutions adapt to the national healthcare model. In this environment, increasing price erosion is a growing concern.


In this webinar, featured presenters Christopher D. Provines, Founder, Value Vantage Partners and Phil Holladay, PROS Strategic Consultant, will discuss:

  • The rapidly changing market environment facing medical technology companies.
  • The key drivers of change and the implications for MedTech companies.
  • The specific actions MedTech companies should take to prepare for the coming storm.


June 6, 2013; 12:00 p.m. – 1:00 p.m. CDT


To register for the event, visit the PROS website

About Christopher D. Provines

Christopher D. Provines is an accomplished executive, business advisor and adjunct professor with broad global experience in Fortune 50 businesses. His experience includes global roles in commercial excellence, strategic pricing, reimbursement, key account management, procurement, business improvement and finance. Provines is a six sigma black belt with unique perspective and deep expertise in healthcare and medical technologies. He is a highly rated speaker and accomplished author who has published many papers and book chapters on strategic pricing, value selling and selling to procurement. Provines also has written two books: Strategic Pricing for Medical Technologies and 7 Secrets of Selling to Procurement.

About Phil Holladay

Phil Holladay is a strategic consultant with PROS, where he focuses on companies in the high-tech, medical device and industrial manufacturing industries. His primary role is to understand the issues faced by prospects and to demonstrate how PROS software can help overcome those challenges. Prior to joining PROS, Holladay worked in pricing and revenue management for 15 years, with Boston Scientific and Delta Air Lines. He earned an M.B.A. with a concentration in decision sciences from Georgia State University and a B.A. in economics from the University of Richmond.



PROS to Sponsor Deloitte European Sales & Marketing Conference 2013


PROS Live Webinar: Optimizing Revenues in a Buying 2.0 World

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