Press Release

PROS Named to Inaugural Constellation ShortList™ for Price Optimization Solutions

HOUSTON, Sept. 7, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, has been named to the first Constellation ShortList™ for price optimization solutions, one of ten “solutions to know” as recognized by the respected research firm.

PROS PricingPRO solutions enable companies to define and implement price optimization strategies that simultaneously enhance the buying experience, and drive sales and margin growth.

“Price optimization solutions enable organizations to predict how buyers will respond to different price points and pricing models,” said Constellation Research Founder and Principal Analyst R “Ray” Wang. “Optimization models often use big data, predictive analytics, machine learning and artificial intelligence to craft initial pricing, promotion pricing, discount pricing, and substitute pricing. The ShortList mixes both B2B and B2C solutions. While we believe these markets are different today, the convergence will bring lessons learned to both markets as the commerce moves to people to people.”

“We see customers shifting toward a modern commerce strategy with personalized experiences that deliver B2C experiences in a B2B world,” said

PROS Vice President, Product Management, Dan Tolan. “Dynamic pricing science is the new strategic lever and an essential component of modern commerce, with artificial intelligence and machine learning powering these experiences. We are honored to be included on the Constellation ShortList for Price Optimization, and we appreciate the role they play in helping technology buyers make informed decisions.”

Constellation considers the following as threshold criteria for Price Optimization solutions:

  • Support multiple pricing models
  • Enable complex promotion rules
  • Manage price lists
  • Prescribe pricing segmentation
  • Facilitate markdown scenarios
  • Deliver dynamic pricing
  • Provide advanced analytics
  • Create pricing optimization models
  • Collect competitive insights

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About Constellation Research
Constellation Research is an award-winning, Silicon Valley-based strategic advisory and futurist research firm. Constellation’s analysts serve as innovation advisors for leaders and Global 2000 organizations navigating the challenges of business-model disruption and transformation. Unlike legacy analyst firms, Constellation works closely with solution providers, partners, and its Constellation Executive Network of innovative buy-side leaders, C-suite executives and board of directors to lead the way in disrupting technology and research coverage areas. The goal – deliver to clients what they need to achieve valuable business results.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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