Press Release

PROS North American B2B Pricing Summit to Redefine Possible in Pricing

Event at Historic New York Stock Exchange Features Impressive Line-Up of Customer Executives

HOUSTON, February. 21, 2012 – PROS® (NYSE: PRO), a world leader in business-to-business pricing and revenue management software, today announced that registration has opened for its third-annual North American B2B Pricing Summit. Scheduled for March 28-29 at the New York Stock Exchange, the event attracts a host of pricing leaders, practitioners and alliances partners from the manufacturing, distribution and services industries. Based on the success of its previous events, PROS has expanded this year’s summit to a full day-and-a-half, which provides even greater opportunities for collaboration among participants who are looking for new ideas and best practices to better serve their customers.

Headlining the summit agenda will be an impressive array of speakers:

  • Britt Vitalone, Senior Vice President, Finance & Chief Financial Officer, McKesson Medical-Surgical
  • Kevin Wholey, Vice President, Sales, Arrow Electronics
  • Wilbur Reid, Director, Strategic Pricing, S.P. Richards
  • Joel Larsen, Vice President, Sales, Navistar Parts
  • David Nyy, Director, Planning & Commercial Support, Celanese
  • Daniel A. Clark, Senior Vice President & Chief Administrative Officer, NewPage
  • Chris Fletcher, Research Director, Gartner, Inc.
  • Craig Zawada, Senior Vice President, Pricing Excellence, PROS

Participants will hear firsthand from speakers about the following pricing topics:

  • How pricing technology increases sales confidence and improves sales performance
  • How big data informs pricing strategies
  • Organizing for success and long-term sustainability
  • Overcoming cost volatility and global currency fluctuations with pricing agility
  • Increasing market share through price optimization
  • Outperforming the market with pricing excellence

“Our summit offers an exceptional opportunity to hear directly from industry experts who are breaking barriers and redefining what’s possible in their organizations,” said PROS Chief Marketing Officer Tim Girgenti. “We are excited to have this extraordinary group of speakers at our summit, who will share their stories and the market advantages they’ve achieved.”

PROS will also feature guest speaker Sarah Reinertsen, a world-class Ironman athlete and television personality, who will discuss her own personal experiences of competing with a prosthetic leg. She has appeared on the covers of Runner’s WorldTriathleteCompetitors and ESPN Magazine. In her book, titled “In a Single Bound,” Reinertsen offers an honest, touching and funny memoir about how a feisty, one-legged girl, learns to fit in with her two-legged friends, and grows up to become a highly regarded athlete and international personality.

To register for this year’s event, visit the registration page.

To learn more about PROS, visit the website at



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