Press Release

PROS to Present on Big Data for Pricing, Sales Effectiveness at European Chemical Sales and Marketing Conference

Event brings together industry leaders in chemical manufacturing to discuss new strategies for driving sales growth

HOUSTON & LONDON, Feb. 21, 2013 – PROS® (NYSE: PRO), a big data software company, today announced its sponsorship of the Chemical Sales and Marketing Effectiveness Conference, scheduled Feb. 27-28 at the Hotel Husa President Park in Brussels. PROS speakers will showcase how leading chemical manufacturing organisations are using big data applications to help increase sales effectiveness and achieve pricing excellence.

As part of the two-day event, PROS Director of Sales for Northern Europe Will Edward, and Regional Vice President for Central and Southern Europe Jochen Werner, will present a session titled “How Pricing Excellence Drives Sales Effectiveness.” Edward and Werner will demonstrate how chemical companies can apply big data science to optimise margins and provide sales teams with more in-depth guidance on pricing, cost to serve and volume purchasing decisions. 

Werner commented, “Global purchasing, raw material price volatility and increased competition are all factors driving the need to improve sales effectiveness in the chemical sector. Using big data can help pricing, sales and marketing teams gain insights into optimal price points and offers for their customers, enabling them to turn market volatility into market opportunity. We look forward to sharing our insights gained from working alongside some of the world’s leading chemical companies.”

PROS joins speakers from across the chemical industry including Dow Chemical, BASF, DuPont, DSM and Kemira. For more information about the Chemical Sales and Marketing Effectiveness Conference, please visit

To schedule a meeting with a PROS representative, send an email to or call 1-855-846-0641.



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