Press Release

PROS Selects Aviation Festival London to Outline Offer Optimization Vision

Company to reveal modern commerce strategies that combine revenue management, distribution and shopping in the digital age

HOUSTON and LONDON, Sept. 6, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced plans to share its vision for the future of the travel industry at the Aviation Festival London. PROS leaders will showcase how companies can compete against the rapid rate of change and dramatic shifts that are reshaping the travel industry landscape.

More than 2,000 people are expected to attend the London conference, which is scheduled for Sept. 6-8 at the Business Design Centre. The Aviation Festival London is one of the largest and most established aviation and travel technology shows in the world. The event covers a range of topics including technology, industry trends and thought leadership across sales, distribution, revenue management and travel experience.

“Passenger airlines and travel companies are undergoing digital transformations, driven by customers who are looking for personalized, frictionless buying experiences,” said PROS Senior Vice President for Strategy Surain Adyanthaya. “Powered by PROS machine learning and cognitive-based artificial intelligence, these organizations will be able to deliver personalized and expanded offers that drive loyalty and growth. We look forward to discussing what we see as the future of the industry and how – with our own expanded single-solution shopping, merchandising and revenue management capabilities – PROS is enabling customers to compete and win in this rapidly changing travel technology landscape.”

PROS Presentations

Three presentations at the conference feature PROS executives:

  • How Modern Commerce is Reshaping Airlines – from Revenue Management to Shopping and Merchandising: As customers demand new ways to shop and purchase air fares – and related products and services – the airline industry is searching for technologies capable of accommodating these requirements through personalized, real-time and omnichannel experiences for shopping, merchandising and revenue management. Adyanthaya will host a workshop where airlines can discuss PROS holistic approach that combines all three in a single offer optimization solution. He will lead an interactive conversation on adopting dynamic pricing, aligning with the industry’s New Distribution Concept (NDC) initiatives and integrating Internet Booking Engines (IBEs) into revenue and offer creation.
  • How will Dynamic Pricing & Cognitive Science Power Airline Modern Commerce? In this presentation, Adyanthaya will showcase dynamic pricing and cognitive algorithms as the strategic levers for customer-centric distribution, accompanied by a roadmap with real-world views into how companies are using the technologies to drive loyalty and growth.
  • Goodbye PSS, Hello Retailing: Are we heading toward a new era in airline distribution technology?: A select panel of industry leaders, including Eric Dumas, president of Vayant Travel Technologies – a company recently acquired by PROS – will join a panel hosted by Atmosphere Research Group Principal Henry Hartveldt. Dumas, together with representatives from Emirates, Turkish Airlines, Lufthansa and Skyscanner, will discuss the emergence of artificial intelligence and machine learning, the future of distribution technology and the forthcoming IATA One Order initiative and its impact on the modernization of passenger systems.

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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