Press Release

PROS to Showcase Modern Commerce Innovations for Pricing, Selling at HIDA Streamlining Healthcare Conference

HOUSTON, Sept. 25, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced its participation in the Health Industry Distributors Association (HIDA) Streamlining Healthcare Conference. The conference will be held Sept. 26-28 at Chicago’s Hyatt Regency O’Hare. PROS plans to showcase its cloud-based modern commerce solutions for pricing and selling in the digital era.

The HIDA conference brings together more than 1,000 executives, and category and product managers, from medical products distributors and manufacturers across the United States.

“Companies in the medical device industry are looking to better serve their customers as they contend with pricing pressures from savvy procurement departments, and new realities related to industry consolidation and changing regulations,” said Charles Sweeney, PROS Senior Director for Strategic Consulting. “In the fast-emerging digital era, the ability to deliver frictionless buying experiences and transparent pricing enables companies to quickly differentiate themselves from the competition. We look forward to showing how health care companies can shape their modern commerce strategies with dynamic pricing science and personalized offers to realize their revenue and profit potential.”

To learn more about PROS, visit or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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