Press Release

PROS to Showcase Modern Commerce Solutions for Pricing, Selling at IFMA Presidents Conference

Company powers first technology center at conference

HOUSTON, Oct. 24, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced its participation in the prestigious International Foodservice Manufacturers Association (IFMA) Presidents Conference, the premiere, by-invitation-only event for senior foodservice leaders. The annual conference – IFMA’s 55th annual forum – brings together executives from across the industry spectrum, including operators, manufacturers and distributors. Themed Foodservice: The Next Generation – will be held Nov. 5-7 at the JW Marriott Phoenix Desert Ridge.

For the first time, PROS and IFMA will partner to feature a technology center at the conference. Attendees will be able to learn about best practices and how to modernize their go-to-market strategies and solutions as they prepare for the disruptive changes in today’s supply chain. Each of the participating technology companies in the technology center is dedicated to educating and improving the foodservice industry.

In the technology center, PROS will showcase its solutions for pricing and selling, including Smart CPQ, Control and Guidance.

“Across the foodservice industry, companies are managing their businesses in a new era of digital commerce,” said Tim Shorter, PROS Vice President of Sales for Food & Consumables. “Customers today expect instant and fair pricing, and a personalized and frictionless buying experience. Foodservice companies are using machine-learning algorithms and go-to-market strategies that bring manufacturers closer to their customers, shorten quote turnaround times, and improve the top and bottom line. As an IFMA strategic partner, we look forward to sharing our modern commerce innovations for pricing and selling that enable foodservice companies to drive revenue and margins.”

At the Conference

Shorter will deliver a pre-conference education session titled “The Cost of Not Adopting a Modern Commerce Strategy.” With a buying environment that has forever changed, companies must shift their strategies to accommodate the rapidly occurring changes affecting the industry. Shorter will share best practices about how companies can attain real value for their products and meet buyer expectations.

To learn more about the conference, visit or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.


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Media Contact:
James Garber



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