Press Release

PROS Webinar: The Case for Pricing Software in the Service Parts Industry


Today’s service parts industry continues to face challenges to increase sales and profitability, despite the fact that the industry is an economic force that generates trillions of dollars in annual revenue. A series of trends, including pressure from customers to cut prices, higher costs for raw materials and increased global competition have forced suppliers to find ways to become leaner and more efficient. After rationalizing capacity and production with little positive influence on margins, these companies are looking to build sustainable pricing capabilities in light of today’s economic realities.


Craig Zawada, PROS senior vice president for pricing excellence, and Sean Duclaux, PROS service parts industry marketing manager, will deliver an eye-opening session to help participants understand the myriad ways pricing software can help service parts organizations rise to the challenge of today’s increasingly complex pricing environment. Participants will learn about:

  • Changes in the pricing environment and the increasing need for pricing software
  • The fundamental value of pricing software to organization constituents
  • Suggestions for building a business case for pricing software 


Feb. 26, 2013; 1:00 p.m. CST


To register for the event, visit the PROS website.


Webinar participants will receive free access – a $199 value – to join the PROS OUTPERFORM 2013 live webcast directly from the world-famous New York Stock Exchange on April 3-4, 2013. The annual event draws industry thought leaders and customers who offer thought-provoking insights on big data, data science, analytics and pricing. 

About Craig Zawada
Craig Zawada joined PROS in 2010. With experience spanning a wide range of B2B and consumer products, Zawada has developed innovative new pricing concepts and ideas in the areas of market strategy, post-merger pricing, Internet pricing, pricing in distribution, price implementation, and pricing infrastructure. Prior to joining PROS, he was a partner and co-leader of the North American Pricing Practice at McKinsey & Company.

Zawada is a widely published author in the area of pricing strategy, whose articles have been featured in many highly profile publications, including the Harvard Business Review, Mergers and Acquisitions and the McKinsey Quarterly. He has been interviewed by and quoted in Fortune Magazine, Canadian Business and Business 2.0. Zawada co-authored both the first and second editions of “The Price Advantage,” which has been recognized as one of the most pragmatic books on pricing strategy available today. He is a frequently sought presenter, and has spoken on pricing strategy at industry conferences in North America, Europe, and South America.

Zawada earned both his M.B.A. and his bachelor’s degree in business administration from the Schulich School of Business at York University in Ontario, Canada.

About Sean Duclaux
Sean Duclaux serves as PROS Service Parts Industry Marketing Manager. He is responsible for the development of the company’s go-to-market strategy, and positioning of its Service Parts pricing and revenue management product portfolio.

Prior to joining PROS, Duclaux held leadership positions in enterprise software companies, including AspenTech, BMC Software and Empirix. Throughout his career, he has worked in diverse roles, from product management, marketing, program management, R&D and operations, where he developed a strategic vision to define market-focused solutions and executed go-to-market programs.

Duclaux earned an M.B.A. from the University of Houston; an M.S. in computer science from the University of New Orleans and a B.S. from Spring Hill College.



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