Press Release

PROS Webinar – The New “V” in Big Data: How Viability is Driving Better Outcomes


The era of big data is not “coming soon.” It’s here, and it’s brought both big change and unprecedented opportunity to countless businesses across many industries. The first wave of big data focused on the underlying resource demands – the three “V’s” of big data – volume, variety and velocity. It’s now time to shift the conversation to a new “V” – viability – to determine which data elements actually produce better outcomes and will help companies reap long-term rewards from their big data.


This webinar features Neil Biehn, Ph.D., PROS Vice President of Science and Research.


June 18, 2013; 12:00 p.m. – 1:00 p.m. CDT


To register for the event, visit the PROS website. 

About Neil Biehn

Neil Biehn, Ph.D., is vice president and leader of the science and research group at PROS, Inc., where for the past 12 years he has researched pricing, revenue and profit optimization, and the underlying data science. During his tenure, Biehn has designed pricing algorithms and optimization models for companies in the manufacturing, distribution, services, travel and transportation industries. He is a published author in a variety of formats that include scientific journals and white papers, and is a contributor to the recently published book titled Innovation in Pricing: Contemporary Theories and Best Practices.



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