Press Release

Selling Smarter and Faster: Increasing Revenue and Profit Velocity with Price-Optimized CPQ


While automated configure-price-quote (CPQ) is becoming increasingly recognized as a pivotal driver in the sales cycle, much of the focus so far has been on process efficiencies, shorter quote-turnaround times and integration with downstream sell-side functions, such as contracting and billing. The missing element to date has been the role price optimization should play in the CPQ story:

  • Learn how siloing critical pricing and sales processes is leaving money on the table.
  • Explore how employing a holistic, data-driven approach to pricing and sales execution will allow salespeople to sell the right product at the right price, increasing customer satisfaction and margins.


Join PROS and Selling Power leaders:

  • Selling Power Founder and CEO Gerhard Gschwandtner
  • PROS Director of Content Strategy Sean Cassidy
  • PROS Director of Product Marketing Russ Chadinha


Thursday, Jan. 29, 2015. 

12:00 Noon EST/6:00 p.m. GMT 


To register for the event, visit the PROS website.

About Gerhard Gschwandtner

Gerhard Gschwandtner is Founder and CEO of Selling Power, Inc., a multi-channel media company that produces Selling Power magazine, and a daily 5-minute video series. Gschwandtner is also host of the Sales 2.0 Conference series. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment and politics. He has trained more than 10,000 salespeople around the world and is the author of 17 sales management books. 

About Sean Cassidy

Sean Cassidy serves as PROS Director of Content Strategy, and he drives content programs and market positioning around sales effectiveness and price optimization. Cassidy is a ten-year veteran in the sales effectiveness and pricing space. Prior to joining PROS, he managed inbound marketing at Apttus, where he helped build online and partner programs for configure, price, quote (CPQ), contract management and revenue management. Prior to Apttus, Cassidy held positions at Model N and Oracle. 

About Russ Chadinha

Russ Chadinha serves as PROS Director of Product Marketing for its sales effectiveness product portfolio. He is responsible for the development of the company’s go-to-market strategy and positioning of its sales effectiveness products, including Negotiation Guidance, Scientific Analytics for Sales, Sales Optimizer and Cameleon CPQ. Prior to joining PROS, Chadinha held leadership positions in technology companies, including Contec DTx, HP, Compaq and Zeos International. He has worked in diverse roles, from product management, global go-to-market program management, strategy, business development, marketing and sales. 

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply nearly 30 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. PROS has completed over 700 implementations of its solutions in more than 55 countries. The PROS team comprises approximately 1,000 professionals around the world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with sales, pricing, revenue management and big data software and its current expectations of the benefits of sales, pricing, revenue management and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s sales, pricing and revenue management needs and the risks associated with the complex implementation and maintenance of sales, pricing, revenue management and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise. 

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Media Contacts:  

Sheila Watson

James Garber



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