Press Release

Selling Smarter and Faster: Strategic Pricing for Distributors


Pricing is the key to sales and revenue success. But for some distributors, it’s more important than ever for prices to be set with modern segmentation techniques and actionable data to back them up. This informative webinar will explore how to leverage data-driven price strategy and optimization to improve business performance:

  • Determine the prices customers are willing to pay.
  • Rein-in maverick and unnecessary discounting.
  • Unlock up to 2% in hidden gross margin to increase profitability and business value.
  • Free-up sales teams to spend more time selling.


Join PROS and Evergreen Consulting leaders:

  • Evergreen Consulting Strategic Pricing Expert Brent Grover
  • PROS Director of Market Strategy Eric Petty


Wednesday, Feb.18, 2015

1:00 p.m. CST/7:00 p.m. GMT


To register for the event, visit the PROS website.

About Brent R. Grover

Brent R. Grover is Managing Partner of Evergreen Consulting, LLC and an NAW (National Association of Wholesaler-Distributors) Institute for Distribution Excellence Distinguished Fellow. He serves as an adviser to the distribution channel on strategic planning, mergers and acquisitions, and profit improvement. Grover also serves as a director of several companies and is a popular speaker at wholesale distribution industry gatherings. He is the author of multiple books including In Search of the Perfect Customer: Cost-to-Serve for Distributors, Strategic Pricing for Distributors: Tools and Rules for Building Higher Margins, Official Guide to Wholesaler-Distributor Financial Success, The Acquisitive Distributor: 4 Keys to Success When Buying a Wholesale Distribution Business, and More to the Bottom Line: Customer Profitability Analysis Tools for Distributors.

About Eric Petty

Eric Petty serves as PROS Director of Market Strategy for its pricing effectiveness product portfolio. He is responsible for the development of the company’s go-to-market strategy and positioning of its pricing effectiveness products, including Scientific Analytics for Pricing, Price Management, Price Optimizer and Supply-Aware Price Optimizer. Prior to joining PROS, Petty worked as a pricing leader for GE Oil & Gas where he led worldwide pricing projects with cross-functional teams specializing in global pricing strategy, product marketing, product management and product/solutions implementation. 

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply nearly 30 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. PROS has completed over 700 implementations of its solutions in more than 55 countries. The PROS team comprises approximately 1,000 professionals around the world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with sales, pricing, revenue management and big data software and its current expectations of the benefits of sales, pricing, revenue management and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s sales, pricing and revenue management needs and the risks associated with the complex implementation and maintenance of sales, pricing, revenue management and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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Media Contacts: 

Sheila Watson

James Garber






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