AI and Digital Experience Will Help Manage Future Supply Chain Crises

Zeke Ziliak,

Companies that leverage AI to provide a personalized, consistent digital experience can capitalize on the volatility of these pandemic-driven markets.

Artificial intelligence (AI) that more closely connects the shippers with the logistics service providers and carriers themselves will be most helpful in avoiding future supply chain crises. In 2022 and beyond, companies with ability to leverage AI recommendations to anticipate both customer needs as well as potential supply chain challenges will better be able to address delivery issues. These types of real-time computerized recommendations on which humans then can act will continue to grow in importance as spot deals continue to grow relative to traditional commitment to long term contracts in logistics.

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