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Three Ways to Win Sales with Speed and Customer Experience

Loretta Faluade ,

Of all the demands on customer experience, nothing is more important than how fast a seller can give a buyer what they want, Loretta Faluade of PROS writes.

Technology has redefined brand loyalty. Regardless of whether your business is B2B or B2C, ‘best-in-class’ products are no longer the singular, sure-fire way to win customers. In fact, if your strategy to win is based on the concept of selling the best product, you’re already well on your way to losing.

“Time is the new currency, and buyers have an extremely low tolerance for people, things, even vendors, who waste their time.”

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