Travel Technology: Would You Let AI Book Your Next Holiday?

Ellen Daniel,

Travel Technology

According to’s recent research, 44% of those surveyed would be willing to use an app to pre-plan their activities, with 46% happy to use apps to make it faster and easier to research and book.

According to Technavio, the global travel technology market is expected to grow by $6.4bn between 2019 and 2023.

Aditi Mehta, Solution Strategy Director for Travel at PROS believes that the near future will see more airlines investing in this type of technology in order to compete:

“Because of this trend, airlines are investing heavily in technology to offer more tailored, personalised experiences via their online and mobile channels. They see this as an opportunity to own the end to end experience for a traveler and help them find exactly what they are looking for when it comes to price, location, time, and add-on services like hotels and tours. The travel companies that are able to provide this experience seamlessly and in real-time will be able to capture market share and have more sustainable business models in this digital economy.”

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