Press Release

Webinar- Price: A Powerful Lever in the Food and Beverage Industry

WHAT:    Food and beverage companies operate with a range of complexities, including volatility in raw materials costs and currency fluctuations, which makes pricing decisions complex. Pricing affects competitive position, influences the number of units sold, and is a critical factor in exceeding margins and revenue.

This informative webinar will offer insights and practical advice on how to leverage data-driven pricing strategy and optimization:

  • Determine what customers are really paying and correctly define the right price.
  • Learn how a 1% price increase can drive an 8.7% operating margin improvement.
  • Rein-in maverick and unnecessary discounting, and improve margins with volatile input costs.

              BRF Brasil Foods – one of the largest exporters of poultry and pork and the world’s seventh largest food company by market value – will share how the company is using data and analytics to outperform.


WHO:        Join PROS, BRF Brasil Foods and CGT leaders:

  • Consumer Goods Technology (CGT) Executive Editor Kara Romanow
  • BRF Brasil Foods Pricing Manager Fabio Freitas
  • PROS Director of Industry Solutions Marketing Sean Duclaux

WHEN:      Tuesday, June 30, 2015

    2:00 p.m. EDT/11:00 a.m. PDT


WHERE:      To register for the event, visit the website.


About Kara Romanow

Kara Romanow is CGT’s Executive Editor and is responsible for the editorial direction of the print and online publication, and events. 


About Fabio Freitas

Fabio Freitas is a pricing manager at BRF Brasil Foods. With more than 13 years of experience in the Brazilian food industry, Freitas leads the company’s pricing software implementation, including application design, content and strategy creation, and project execution.


About Sean Duclaux

Sean Duclaux is PROS Director of Industry Solutions Marketing. He is responsible for the development of the company’s go-to-market strategy, and positioning of its pricing and revenue management product portfolio.


About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers cloud solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. PROS has completed over 800 implementations of its solutions in more than 55 countries. The PROS team comprises more than 1,000 professionals around the world. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with sales, pricing, revenue management and big data software and its current expectations of the benefits of sales, pricing, revenue management and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s sales, pricing and revenue management and big data software needs and the risks associated with the complex implementation and maintenance of sales, pricing, revenue management and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.


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Media Contacts: 

Sheila Watson


James Garber




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