What are Airlines’ Digital Retailing Challenges in 2020?

David Kaplan ,

“The analogy that I like to give is this: imagine you’re walking by a retail storefront,” says PROS VP, Principal- Travel Retail Mike Slone. “The outside of the store looks terrible, but inside, they actually have amazing products and the best prices. Would you ever go into the ugly store to see their products? On the flip side, you may have an amazingly beautiful outside storefront, but then you go inside and the prices on the merchandise are all wrong. Are you going to continue to shop there even though it’s beautiful, but priced incorrectly?”

Airlines’ emphasis on developing fuller digital retailing strategies and capabilities has never been clearer. But determining and priorities remains a challenge.

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