ZDNet: And the winners of the 2015 CRM Watchlist are…

January 19, 2015-

By Paul Greenberg

The season is upon us.

This year, 142 companies (out of 153 registrations) submitted their questionnaires. I have to say that there were some surprises, both good and bad. Winners that lost, winners that became honorable mentions, honorable mentions that won, new winners, elites that won but dropped from the elite category — the shift was significant, more so than in years past. There were fewer winners and elites than ever, and more honorable mentions than ever, too.

Really, finally, the winners

Lifetime achievement award:

(Thank you Esteban Kolsky and Brent Leary for helping me with this one)

CRM Magazine

Vendors (in alphabetical order)


1. Microsoft




1. Adobe

2. Blackbaud

3. Callidus Cloud

4. Coveo

5. Gigya

6. Infusionsoft

7. InsideView

8. Lithium

9. Medallia

10. NetSuite

11. NICE

12. Oracle

13. Outmarket

14. Pitney Bowes

15. SAP

16. SAS

17. Thunderhead

18. Totango

19. Verint

20. Xactly

Honorable mentions:

1. Act-On

2. Five9

3. Freshdesk

4. Hubspot

5. Infer

6. Infor

7. Jive

8. Moxie


10. SugarCRM

11. Vlocity

Consulting groups/systems integrators (in alphabetical order)


1. Ernst and Young Advisory – highest score


1. Accenture

2. The Pedowitz Group

Honorable mention:

1. ITC Infotech

Companies to watch/Rookies of the year (tie):

1. Vlocity (also received honorable mention)

2. Kitewheel

That’s it for now. Congratulations to all the winners of the CRM Watchlist 2015. Watch for the first reviews in about two weeks.


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