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How Do I Prepare For Success With AI Profit Optimization

PROS Roadshow, brought to you in partnership with Deloitte

WHEN
13 February 2025

TIME
9:30 AM – 2:00 PM

WHERE
Deloitte Office,
Wilhelminakade 1,
3072 AP, Rotterdam

PARTNER

Description

PROS and Deloitte will explore the technology, and process ingredients required to drive a successful deployment of profit optimisation AI. Our keynote will focus on the core concepts required, before we consider how to prepare for success and what are the pitfalls to avoid.

Keynote: The AI Profit Revolution: From Turbulence to Triumph

With the tumultuous macroeconomic conditions and the turbulent business landscape, achieving profitability has become paramount for companies of all sizes. While the profit equation is simple: Profit = Revenue – Cost, its maximization in today’s volatile environment is very challenging. Fortunately, AI is here, and AI can help!

Although the 4th industrial revolution is well underway with the recent advancement of generative AI (e.g. ChatGPT), successful AI profit optimization requires the harmony of 3 different AI-related technologies. This session will introduce these innovations and highlight their relevance to pricing and profitability. Then we will demonstrate how the seamless integration of these 3 ingredients is the key to triumph in profit optimization.

Agenda

09:30 – 10:00 AM | Registration and Coffee

10:00 – 10:10 AM | Welcome

10:10 – 11:40 AM | The AI Profit Revolution – Dr. Michael Wu, Chief AI Strategist, PROS Inc

11:40 – 12:10 PM | Change Activation for Adoption of AI-Driven Pricing – Shruti Anand, Director, Deloitte and Victoria Coady, Senior Manager Transformational Change, Deloitte

12:10 – 01:00 PM | Lunch

01:00 – 01:30 PM | Barriers to Overcome & Actions to Take Today – Dominic O’Regan – Senior Strategic Consultant, PROS Inc

01:30 – 02:00 PM | Opportunity for 1:1 Discussions with PROS and Deloitte

Speakers

Dr. Michael Wu

Chief AI Strategist, PROS

Dr. Michael Wu is currently the Chief AI Strategist at PROS (NYSE: PRO). He’s been appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science, and he serves as an advisor and a lecturer for UC Berkeley Extension’s AI programs.

Prior to PROS, Michael was the Chief Scientist at Lithium for a decade. His R&D won him the recognition as an Influential Leader by CRM Magazine. Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program.

Dominic O'Regan

Senior Strategic Consultant, PROS

Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 12 years in SaaS companies. He’s been helping companies across all industries in UK and Europe identify opportunities to improve margin and revenue performance through the implementation of pricing and sales optimisation strategies.

Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.

Shruti Anand

Director, Deloitte

Shruti Anand is a Director in Deloitte Netherlands’ Customer Strategy service line, focusing on the ER&I industry. With >10 years of experience, she helps large multinational clients design and implement pricing and margin management practices. Her expertise includes Pricing Strategy, Portfolio Optimization, Margin Management, Pricing Process Design, Pricing Governance, Pricing Digitalization, Pricing Digital Transformations, and Sales Mobilization. Shruti has led global pricing and sales transformations for clients in the Chemicals, Food & Beverage, and Wholesale sectors.

Victoria Coady

Senior Manager Transformational Change, Deloitte

Victoria is a Senior Manager in the Organizational Transformation offering focused on the ER&I industry, where she specializes in guiding clients through digital, organizational and behavioral transformations. With 9 years of experience across myriad industry sectors and technology platforms, her expertise includes ensuring the maximum adoption of new technology and tools through targeted change management programs and helping clients to make their strategic goals actionable through employee behavior. Originally from the United States, Victoria has been with Deloitte for 9 years in both Australia and The Netherlands.

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