B2B Buyer Survey: Manufacturing Industry Results

In this eBook, you’ll get an inside look into B2B manufacturing buyers’ perspectives on:

  • Subscription based services
  • Self-service ordering
  • Personalized offer recommendations
  • Methods of gaining information on products
  • Product loyalty
  • Omni-channel experiences
  • The availability of digital purchasing
  • The amount of purchases done through digital platforms

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There’s no denying it: B2B Buyers have changed forever

The distribution landscape is rapidly changing with the likes of Amazon, Home Depot, and Walmart moving into the B2B space with their superior technology and vast customer data. To help you in your consideration of how to meet the new B2B buyer’s expectations, PROS worked with Hanover Research to survey the perspectives of purchasing and procurement leaders on what was important to them in the buying experience.

Close the gap on buyer needs

What do B2B manufacturing buyers want and how do they compare to those that buy from other industries? Is reducing cost structure while at the same time improving quality, still sufficient to compete in today’s global market place? Moreover, what should manufacturers do to fulfill the needs of these customers?
Our learnings are found in this eBook.
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Find out what manufacturing buyers want