In today’s digital age, personalization has become a cornerstone of success for leading companies, profoundly shaping user experiences (UX). Digital businesses leverage personalized experiences to engage users and drive growth. But what exactly is personalization in this context? At its core, personalization involves tailoring interactions to meet individual user preferences…
Research
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The Power of Strategic UX Research: Aligning User Insights with Business Success
In today’s fiercely competitive business landscape, the importance of user experience (UX) cannot be overstated. It’s the cornerstone upon which businesses build relationships with their customers, differentiate themselves from competitors, and drive growth. Strategic UX research serves as the bridge between user needs and business objectives, paving the way for…
AI
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Conversational AI: Next Generation User Experience
Here I am, sitting in my living room with a cup of coffee, thinking about a user research study that I’m currently conducting. Then a random thought occurred to me, “Hey, I wonder if ChatGPT knows how to conduct UX audits.” Half an hour later, I was still chatting with…
AI
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Nurturing Trust, Human-Centricity, and Alignment: The PROS Approach to AI Design Principles
At PROS, we recognize the pivotal role that artificial intelligence (AI) plays in shaping user experiences and driving business growth. To ensure the success of our AI endeavors, we have established three core principles for designing product experiences: Trust, Human-Centricity, and Alignment. By prioritizing these principles, we aim to foster…
Accessibility
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The Importance of High Contrast Mode in a Design System.
In the evolving landscape of digital design, creating accessible and inclusive interfaces has become paramount. While dark mode has gained popularity for its aesthetic appeal, it doesn’t address the needs of all users, particularly those with visual impairments. High contrast themes, on the other hand, play a critical role in…
Design
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Integrating Flexbox Principles with Figma Auto Layout
In the dynamic world of UI design, keeping up with the latest tools and techniques is crucial for success. Flexbox, a powerful layout model, has transformed the way designers and developers create and organize web interfaces. Mastering Flexbox not only broadens a designer’s capabilities but also paves the way for…
Research
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Fostering User Trust in AI: Insights from a UX perspective
You know when you read something that is so impactful that it keeps coming back to you over and over again? That was me with “Humans and Automation: Use, Misuse, Disuse and Abuse” (Parasuraman & Riley, 1997). I’ve lost count of how many times I’ve cited that study. Despite the…
Blog
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Creating a Research Program in an Agile Environment
User research is an essential part of the product development lifecycle that can’t be overlooked. Not conducting user research before design and development can be a costly mistake, resulting in increased iteration costs to fix usability issues from missed use cases or not fully understanding user behaviors before launch. Historically,…
Blog
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Navigating the Labyrinth of UX Education: A Roadmap to Crafting Your Career in Tech
In the ever-evolving realm of technology, user experience (UX) has emerged as a critical discipline, shaping the interactions between users and digital products. As the demand for UX professionals steadily rises, many individuals seek to embark on this rewarding career path. However, the vast array of educational options can be…